Thursday, November 5, 2015


Indie-pop musician Piney Gir is gearing up for the American release of 'mR. hYDE'S wILD rIDE,' an album that finds the UK-based singer exploring everything from psychedelic pop to British folk to '90s grunge. The songs are bright and bold, glued together by the melodies Piney has been writing since her days in the American Midwest. Already released in the U.K., where Piney has lived for more than a decade, the "undeniably charming" album (The Sun) will bring its "sweet, 60s pop" (Uncut) to American stores on February 19th, courtesy of Greyday Records.

Piney was raised in a religious household, where her fundamentalist parents didn't allow their daughter to listen to popular music until the age of 14. Growing up in rural Kansas certainly left a mark on her earlier albums, with outlets like NPR noting the similarities to country artists like Tammy Wynette and Patsy Cline. On 'mR. hYDE'S wILD rIDE,' though, she steers her ship into more pop-influenced waters. Piney gets a little help from her friends, too, with Stereolab drummer Andy Ramsey lending both his percussion and his studio to the recording process. Band members of Gaz Coombes and Emiliana Torrini also chipped in, adding shimmering keyboards, distorted guitars, chirping harmonies and even marimba to Piney's songs. The result is a record that sounds both retro and futuristic, taking the listeners on -- ahem -- a wild ride over the course of 12 songs.

The fuzzy, buzzing "Gold Rules" — one of the album's kickoff singles —  nods to the harmonized alt-pop of the Breeders. In the song's music video, Piney whips up a batch of miniature desserts before jumping onstage to perform with a band full of stringed marionettes. It's a sugar-sweet and utterly unique clip, two descriptors that also apply to mR. hYDE'S wILD rIDE as a whole.

Already released in the U.K., where Piney has lived for more than a decade, Mr. Hyde's Wild Ride is the sound of a songwriter making multiple genres her own.

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