Thursday, May 19, 2016


Klean Kanteen, the leader in reusable
stainless steel food and beverage solutions, is partnering with the Green
River Festival, western Massachusetts’ favorite music and hot air balloon
festival taking place July 8-10, as the event’s official sustainability partner.

Headliners at the festival include Dawes, Shakey Graves, Shovels & Rope,
Tedeschi Trucks Band, Los Lobos, and Peter Wolf.

The Green River Festival is celebrating its 30th anniversary this year and
Klean Kanteen is helping them celebrate with a unique collaboration called
Cup Karma®. Created by Klean, this program helps events and festivals
strive to be zero waste by partnering with promoters to offset the effects of
plastic cups and bottles. As part of this program, Green River will offer
discounts on drinks purchased in reusable Klean stainless steel pints
throughout the event – a token of appreciation for doing the right thing and
eliminating waste with a reusable solution that lasts a lifetime.

Klean Kanteen will also provide water refill stations at as part of the
festival’s commitment to not sell bottled water. This will dramatically reduce
waste from single-use water bottles. In 2015, Klean helped divert over
450,000 single use cups and over 400,000 single-use plastic bottles
through collaborations like these at events all over the country.

“The Green River Festival is an ideal partner for Klean Kanteen because
they are committed to banning the sale of plastic bottles onsite, and that’s
where Klean Kanteen can really make a difference,” said Assistant
Marketing Manager, Melissa McClary. “By partnering with the Green River
Festival, we hope to inspire festival goers to do their part and make
conscious decisions when it comes to single-use waste.”

The Green River Festival is a leader among sustainable festivals and is
making other efforts to “green” the event, including compostable plates and
utensils for food vendors, a bike-to-the-festival initiative, with a new bike
path to and from the campground, a bike-check service at the festival, and

“At Green River we are advocates for minimizing single-use disposables at
events and utilizing green transportation solutions,” said Festival Director,
Jim Olsen. “Klean Kanteen is an ideal partner to help continue to make this
festival as environmentally friendly as possible.”

For information about the festival visit

A leader in BPA-free, stainless steel drinkware and food transport, Klean
Kanteen is family owned and operated, with distribution in 40-plus countries
worldwide. With environmental stewardship and fair labor central to the
company’s philosophy, Klean Kanteen is in Business for Good™. Since
2008, Klean has donated over $1.5 million in sales to environmental
organizations working towards positive change through 1% for the Planet.
From non-profit partnerships to grassroots events, Klean works closely with
values-aligned companies and organizations to support efforts toward
health, the reduction of single-use plastic, and environmental education
and awareness. In 2012, Klean Kanteen proudly became a B Corporation,
certified by the nonprofit B Lab to meet rigorous standards of social and
environmental performance, accountability and transparency. For more
information, please visit

The Green River Festival combines a spectacular lineup of over 40 acts,
local food, beer and wine, handmade crafts and hot air balloon rides; it is
western Massachusetts’ largest event of the summer taking place July 8-
10, 2016. The Green River Festival is also the only music festival in the
country that features hot air balloons. The festival has achieved massive
growth— last year’s ticket sales were the highest to date— and media
coverage about the festival has spanned outlets like Rolling Stone, the New
York Times and USA Today.

No comments:

Post a Comment